SOCIAL MEDIA EXECUTIVE

Organization: Universal Biotechnology Private Limited

Open for Location: New Delhi

Position Summary:

The Social Media Executive will be responsible for managing the company’s social media platforms, creating engaging content, and executing campaigns to promote our products, services, partner brands, and company activities.

The role requires creativity, strong communication skills, and the ability to translate technical information into clear, relevant content for researchers, laboratories, academic institutions, and biotechnology professionals.

Primary Responsibilities:

Manage and update the company’s social media accounts, including LinkedIn, Instagram, Facebook, and YouTube.

• Prepare and maintain a monthly content calendar aligned with marketing priorities, product promotions, events, and company announcements.
• Create engaging captions, posts, carousels, stories, reels, and short videos using approved product information and brand guidelines.
• Design social media creatives, promotional banners, and other marketing materials using Canva, Adobe tools, or similar applications.
• Coordinate with product specialists, sales teams, and partner brands to obtain accurate content, product updates, and promotional materials.
• Ensure that scientific information, product specifications, and performance claims are reviewed by the relevant team before publication.
• Promote webinars, exhibitions, workshops, product launches, special offers, and company achievements.
• Capture and edit photographs and videos of office activities, events, product demonstrations, and team initiatives.
• Monitor comments, messages, and enquiries; respond professionally and forward technical queries or sales leads to the appropriate team.
• Support paid social media campaigns, including audience selection, creative preparation, campaign monitoring, and reporting within approved budgets.
• Track reach, engagement, follower growth, website traffic, and enquiries generated through social media.
• Prepare regular performance reports and recommend improvements based on campaign results.
• Research relevant industry topics, competitor activity, platform trends, and content opportunities.
• Maintain an organised collection of approved creatives, photographs, videos, logos, and marketing assets.
• Follow company approval processes and maintain confidentiality of business and customer information.

Qualifications

Graduate in Marketing, Mass Communication, Journalism, Business Administration, or a related discipline.

• 1–3 years of experience in social media management, content creation, or digital marketing.
• Relevant certification in digital marketing, social media marketing, or content creation will be an advantage.

Other Requirements

Preferred Background

• Experience managing social media for a B2B, biotechnology, life-science, healthcare, laboratory, or scientific-products organisation.
• A portfolio demonstrating social media posts, campaign creatives, reels, videos, or accounts previously managed.
• Exposure to LinkedIn marketing, Meta Business Suite, social media scheduling tools, and performance analytics.
• Familiarity with paid advertising, website content coordination, and basic SEO will be an advantage.

Other Requirements

• Good written and verbal communication skills in English and Hindi.
• Strong copywriting, proofreading, and visual presentation skills.
• Working knowledge of Canva and basic video-editing tools; familiarity with Adobe Photoshop or Illustrator will be an advantage.
• Ability to understand technical subjects and develop content with guidance from product specialists.
• Strong planning skills, attention to detail, and the ability to meet deadlines.
• Ability to coordinate with multiple teams and manage several content requirements simultaneously.
• Willingness to attend company events, exhibitions, or other locations for approved content creation when required.

Job Function: Social Media Management | Content Creation | Digital Marketing | Brand Promotion | Community Engagement | Campaign Reporting

Schedule: Full-Time | Monday to Saturday | 09:30 AM – 6:30 PM